Silver Lining

The Challenges

• · Unauthorized 3P sellers obtaining and selling below MAP, undercutting margin and brand value across channels
• · Over-reliance on a single SKU — new items weren't indexing and the broader catalog wasn't pulling its weight
• · No advertising strategy — only auto Sponsored Products, no competitor targeting, no brand defense
• · Fragmented catalog — products scattered across different parent ASINs, preventing cross-shopping and discovery

What RMC Did

• Full content overhaul — carousel images, enhanced descriptions, SEO-optimized copy across all SKUs
• Eliminated unauthorized sellers — restored MAP compliance and pricing control brand-wide
• Full-funnel PPC — branded, category, competitor, and audience retargeting plus defensive brand campaigns
• Consolidated catalog into variation families — enabled cross-selling, improved average order value
• Subscribe & Save program launched with Vine seeding — grew subscriptions 15× in the period