Our Team

At Rocky Mountain Co., our team is the cornerstone of our success. Composed of seasoned professionals with diverse backgrounds, we bring a unique blend of expertise, innovation, and passion to the e-commerce landscape. Our dedicated team members are strategic thinkers, problem solvers, and leaders who drive our mission to elevate brands on Amazon.

Mike Sieben

Co-Founder/CEO

Mike brings a dynamic blend of expertise in brand management and strategic growth to the e-commerce landscape. His vision of nurturing brands has been fundamental in Rocky Mountain Co.'s success in the competitive Amazon marketplace.

With a background in engineering, Mike has utilized his previous project management and analytical experience to create a team of brand experts who are obsessed with Amazon. He excels in building lasting partnerships with growing brands, fostering mutual growth.

Beyond his professional pursuits, Mike is a passionate learner, always keen to explore new trends and technologies. His leadership style emphasizes innovation and continuous learning, inspiring his team to excel.

Partnering with Mike at Rocky Mountain Co. means engaging with a visionary dedicated to taking your brand to new heights on Amazon.

Niklas Proulx

Co-Founder/COO

Serving as the Director of Operations, Nik is a cornerstone in the company's operational strategy and execution. As a co-founder, his visionary leadership and operational acumen have been instrumental in shaping the company's success in the Amazon marketplace.

With a focus on efficiency and excellence, Niklas oversees the critical aspects of supply chain management, logistics, and product procurement.

Niklas's strategic approach extends beyond operations; he is deeply involved in cultivating strong relationships with suppliers and streamlining processes to enhance overall business efficiency.

His leadership is characterized by a commitment to innovation and a keen sense of market trends, making him a valued asset to both the Rocky Mountain Co. team and its partners.

Paul Champ

International Sales Manager


Paul Champ brings invaluable FMCG Sales and Marketing experience from his 30+ year tenure with Global consumer brands like P&G, Johnson & Johnson, McCain Foods, and TDK. His expertise in the e-commerce sector is a key asset in leading our sales strategies on Amazon.

Paul’s role involves spearheading innovative sales plans, driving growth, and maximizing sales potential with brands. With a background in working with major brands, Paul excels in building long-term trading relationships with all new and existing brands and aiding in steering Rocky Mountain Co. toward achieving its sales objectives.

Sarah Shenher

Amazon Brand Account Manager

Sarah manages specific areas of the Amazon accounts such as account health and customer relations. She also oversees our logistics and warehouse operations. Her meticulous approach ensures that our Amazon presence is robust and our logistical processes are streamlined.

Sarah's collaborative work with purchasing and brand management teams ensures seamless supply chain operations.

Yasmin Tago

Amazon SEO/Catalog Specialist

Yasmin Tago is the driving force behind Rocky Mountain Co.'s exceptional catalog management and SEO strategies. Her expertise includes the following:

  • With an in-depth understanding of Amazon's algorithms and marketplace dynamics, Yasmin excels at creating SEO-rich product listings that not only attract shoppers but also convert them into loyal customers.

    She works closely with the team to implement cutting-edge SEO techniques, fine-tune product details, and manage catalog updates efficiently. Her dedication to staying ahead of Amazon’s evolving trends and policies makes her an invaluable resource for brands looking to stand out.

  • Yasmin’s expertise in catalog organization ensures accuracy and consistency, enhancing the overall shopping experience for customers and strengthening brand credibility.

Yasmin brings a unique combination of strategic vision, Amazon platform expertise, and a results-driven mindset to all the brands she works with.

Bell Engco

Amazon PPC Specialist

Bell is a cornerstone of Rocky Mountain Co.'s advertising success, serving as our dedicated PPC Specialist. With a sharp analytical mindset and a creative approach to campaign management, Bell expertly crafts and optimizes pay-per-click advertising strategies that drive visibility and maximize returns for our brand partners.

  • Bell stays abreast of the latest Amazon programs and initiatives, such as Amazon Vine, A+ Content, and Brand Storefronts. She skillfully implements these programs to enhance brand presence, customer engagement, and overall brand reputation on Amazon.

  • Bell’s role involves meticulous attention to detail, from conducting in-depth keyword research to analyzing performance data, ensuring that every campaign delivers measurable results. His innovative strategies align seamlessly with brand goals, propelling sales growth and boosting marketplace presence.

Bell is a results-oriented professional committed to achieving advertising excellence and helping brands thrive in the competitive Amazon landscape.

Ryner Trono

Product Procurement Specialist

Ryner plays a crucial role in the strategic research and inventory management of our company. His expertise is vital in ensuring that we consistently offer a diverse and high-quality product range on Amazon. Ryner’s key areas include:

  • Identifying and acquiring products that align with market trends and our company’s standards.

  • Overseeing inventory levels to ensure optimal stock availability and efficient supply chain operations.

  • Building and maintaining strong relationships with suppliers for sustainable procurement practices.

His keen insight into market dynamics and product demand, coupled with his skill in negotiating and managing supplier relationships, makes Ryner an invaluable asset to the Rocky Mountain Co. team.

Vien Macapagal

SEO Specialist

Vien plays a pivotal role as an Amazon SEO Specialist, driving the optimization and visibility of our products on Amazon. His expertise ensures that our listings consistently rank higher and attract the right audience. Vien’s key areas include:

  • Conducting in-depth research to identify high-impact search terms and prioritize strategic keywords.

  • Enhancing product titles, bullet points, descriptions, and backend keywords to improve search visibility and performance.

  • Leveraging tools like Brand Analytics, Helium 10, and Data Dive to refine SEO strategies and produce actionable insights.

His deep understanding of Amazon Seller Central, combined with his proficiency in data analysis and tools like Helium 10, positions him as an indispensable member of the Rocky Mountain Co. team.