The Team
Mike Sieben
CEO & Co-Founder
Mike brings a dynamic blend of expertise in brand management and strategic growth to the e-commerce landscape. His engineering background informs his project management approach — he focuses on innovation, continuous learning, and building lasting partnerships with growing brands.
Mike's leadership and vision drive Rocky Mountain Co.'s mission to deliver measurable Amazon results for every brand partner.
Niklas Proulx
COO & Co-Founder
Nik oversees supply chain management, logistics, and product procurement at Rocky Mountain Co. Known for his visionary leadership and commitment to operational efficiency, he focuses on supplier relationships and market trend awareness to keep every brand's supply chain running at peak performance.
Nik's operational discipline ensures that every brand we work with gets the execution it was promised — on time, every time.
Paul Champ
Sales & Marketing Lead
Paul brings over 30 years of FMCG sales and marketing experience, having worked with P&G, Johnson & Johnson, McCain Foods, and TDK. He spearheads innovative sales strategies, excels at building long-term trading relationships, and drives growth by maximizing sales potential for the brands we partner with.
Paul's deep industry experience and relationship-first approach make him an invaluable asset to every brand under our management.
Sarah Shenher
Brand Account Manager
Sarah manages Amazon account health, customer relations, logistics, and warehouse operations at Rocky Mountain Co. Her meticulous approach ensures a robust Amazon presence and streamlined supply chain operations through cross-team collaboration.
Sarah's attention to detail and operational rigor keep our brand accounts healthy and our supply chains moving without friction.
May Grace Arais
PPC Specialist
May Arais serves as our dedicated PPC Specialist. She is responsible for building, managing, and optimizing Amazon advertising campaigns that drive visibility, efficiency, and measurable returns for our brand partners.
May creates and manages pay-per-click (PPC) and related Amazon advertising campaigns, continuously optimizing performance to achieve maximum ROI. She conducts in-depth keyword research and develops targeting strategies in close collaboration with the brand team to ensure campaigns are aligned with overall business goals.
With a strong analytical approach, May closely monitors campaign performance, translating data into actionable insights. She prepares detailed performance reports for management, helping guide strategic decisions and ongoing campaign improvements.
May works cross-functionally with the brand team to ensure PPC strategies support broader business objectives. By staying current with industry trends and Amazon advertising updates, she adapts strategies proactively to maintain competitive advantage.
May is a detail-oriented, results-driven PPC professional committed to helping brands scale efficiently and succeed within the Amazon marketplace.
Vien Macapagal
Amazon SEO Specialist
Vien plays a pivotal role as an Amazon SEO Specialist, driving the optimization and visibility of our products on Amazon. His expertise ensures that our listings consistently rank higher and attract the right audience. Vien's key areas include:
Conducting in-depth research to identify high-impact search terms and prioritize strategic keywords.
Enhancing product titles, bullet points, descriptions, and backend keywords to improve search visibility and performance.
Leveraging tools like Brand Analytics, Helium 10, and Data Dive to refine SEO strategies and produce actionable insights.
His deep understanding of Amazon Seller Central, combined with his proficiency in data analysis and tools like Helium 10, positions him as an indispensable member of the Rocky Mountain Co. team.
Romelyn Villamor
Amazon SEO & Catalog Specialist
Romelyn plays a key role at Rocky Mountain Co. as our Amazon SEO and Catalog Specialist. With a deep understanding of Amazon's backend systems and customer search behavior, she ensures that every product listing is fully optimized to rank higher, convert better, and perform stronger.
Romelyn oversees the full catalog lifecycle from product upload to ongoing maintenance. She ensures all listings are accurate, keyword-rich, and aligned with Amazon's best practices. Her expertise in crafting compelling titles, bullet points, and descriptions directly contributes to increased discoverability and conversions.
Through thorough keyword research, backend term optimization, and regular audits, Romelyn helps boost organic visibility while maintaining catalog compliance. Her attention to detail ensures a seamless customer experience and accurate product presentation across the marketplace.
Her reliability and attention to detail bring clarity and performance to our Amazon catalog, supporting brand growth through strategic SEO and content excellence.
Ryner Trono
Product Procurement Specialist
Ryner plays a crucial role in the strategic research and inventory management of our company. His expertise is vital in ensuring that we consistently offer a diverse and high-quality product range on Amazon. Ryner's key areas include:
Identifying and acquiring products that align with market trends and our company's standards.
Overseeing inventory levels to ensure optimal stock availability and efficient supply chain operations.
Building and maintaining strong supplier relationships to ensure reliable product sourcing and favourable terms for the brands we manage.
His keen insight into market dynamics and product demand, coupled with his skill in negotiating and managing supplier relationships, makes Ryner an invaluable asset to the Rocky Mountain Co. team.
Nikka Ayayo
Amazon Account Specialist
Nikka Ayayo serves as our dedicated Amazon Account Specialist, playing a vital role in supporting the day-to-day operations of our Amazon brand accounts. She ensures accuracy, organization, and smooth coordination across account management, reporting, and internal workflows.
Nikka is responsible for gathering and organizing sales, advertising, and inventory data to support reporting and informed decision-making. She also manages Amazon-related email communications, ensuring timely and accurate coordination with internal teams and partners.
Nikka handles Amazon shipment reconciliation by verifying shipment records and resolving discrepancies to maintain accurate inventory tracking. She assists with listing updates and coordinates with subcontractors to support ongoing account optimizations.
Working closely with the Brand Manager, Nikka tracks projects and deadlines, updates task statuses in internal tools such as Notion and Slack, and follows up with team members to ensure deliverables are completed. She also maintains organized documentation and records to keep operations running efficiently.
Nikka is a detail-oriented and dependable Amazon Account Specialist committed to supporting brand growth and operational excellence across the Amazon marketplace.