Maison Orphée

The Challenges

• · Unauthorized 3P resellers undercutting MAP pricing, eroding brand positioning across platforms
• · Poor quality content — French-first brand with no effective English Amazon content strategy, directly hurting conversions
• · Zero advertising — no PPC campaigns in place, resulting in completely stagnant Amazon revenue
• · 14 SKUs stuck in draft — large catalog with no structured launch plan and zero review base

What RMC Did

• Removed unauthorized sellers — restored MAP compliance and pricing control across the catalog
• Built bilingual English content strategy — premium-aligned listings that drove over 600% conversion improvement
• Launched all 14 new SKUs with structured Vine review seeding — built credibility from day one
• Deployed targeted ad campaigns using Amazon marketplace data and retail insights — low-waste ramp from day one
• Built Brand Storefront to showcase the full organic product line — professional brand presence on Amazon