AquaOmega

The Challenges

• · Unauthorized 3P resellers undercutting MAP pricing across platforms, damaging brand equity and margin
• · SEO indexing failures — products weren't ranking for core keywords, organic traffic nonexistent
• · Single-channel ad strategy — only automatic Sponsored Products with no keyword, competitor, or brand targeting
• · Broken catalog structure — Amazon mixed parentages, wrong sizing displayed, products difficult to find

What RMC Did

• A/B tested titles and hero images — rebuilt listings for conversion rate, not just keyword density
• Eliminated unauthorized sellers using Amazon enforcement tools, restoring full pricing control
• Built multi-channel ad campaigns — Sponsored Products (keyword + competitor), Sponsored Brand Ads, defensive campaigns
• Developed customer persona through data analysis — created enhanced A+ Content, infographics, and video
• Rebuilt catalog end-to-end — correct parentage, accurate sizing, Subscribe & Save program launched