Plant-Based Omega-3 Case Study
190%
Increase in sessions
55.57%
Increase in profits
Performance Listing
40
Aqua Omega
Client Overview
Industry: Omega-3 Supplements
Location: Canada
Timeline:
Objectives and strategies
Objectives: To increase sales, improve brand visibility and optimize Amazon listings
Strategies: Customer Reviews and Testimonials
How we did this?
a. Focused on ranking campaigns to improve visibility.
b. Prioritized boosting top-of-search placement.
c. Created single keyword campaigns for more targeted reach.
d. Targeted longer-tail keywords to capture more specific traffic.
e. Expanded reach using insights from Search Query Performance.
f. Concentrated on high-conversion, low-impression share keywords.
Rocky Mountain Co. Services
a. SEO optimization
b. Keyword searching
c. Graphics
d. Brand content
e. Lifestyle Images
Our Approach
Listing Optimization and Enhancements
We took responsibility for managing all product listings, conducting in-depth competitor research to refine strategies. Through targeted SEO practices and competitor analysis, we upgraded titles, optimized bullet points, and improved backend details to increase visibility and sales.
Advertising Growth
We initiated our approach with a limited ad budget, using thorough keyword research to craft targeted campaigns. After analyzing performance, we made ongoing adjustments to maximize ad spend efficiency. With continued trust from the client, we were able to expand the budget significantly, fueling greater advertising reach and driving impressive sales results.
Creative Design and Visual Improvements
The listings underwent a complete creative redesign, with a focus on high-quality image stacks, visually compelling infographics, A+ content, and a fully developed brand store. We ensured the brand’s story was clearly communicated through custom designs that reflected its identity and values. These creative updates improved the brand’s credibility, boosted visibility, and attracted a larger customer base.