AquaOmega Case Study
794%
Increase in revenue
400%
Increase in profit
683%
Increase in sessions
Increase in monthly subscriptions
4218%
Client Overview
AquaOmega is an Ontario based company that aims to be the global leader in both innovation and quality when it comes to Omega-3 fatty acid supplements.
In a culture of poor dietary habits where health issues and chronic diseases are rampant, AquaOmega believes that high potency fish oil supplements stand above the rest in terms of their remarkable ability to help prevent health issues, correct pathological processes before they wreak havoc on the body, and maintain overall health.
Rocky Mountain Co. Services
Marketing
Advertisement
Platform Management
SEO Optimization
Brand Content
The Issues
3rd Party ReSellers – AquaOmega is a well-known brand. Thanks to the quality of their supplements, they are well positioned in the customer’s mind; however, sales on Amazon were not reflecting this. Third party retailers were obtaining and selling products below MAP pricing and de-valuing the brand across its multiple platforms.
SEO – The brand was experiencing issues with product indexing and ranking. It was being driven by advertising sales and relying otherwise on its off Amazon brand presense.
PPC – There were only automatic Sponsored Products campaigns running, and no strategy to add more advertising styles.
Catalog – Amazon mixed the parentages, type of products, and some were not displaying the correct sizing on the product page.
The Fixes
Conversion Rate
Even after optimizing the listings, we felt there was more opportunity for improvement. We ran AB title and image tests and discovered which formats worked best for the brand.
We continuously test main images and copy to stay in trend within Amazon so that we can increase the conversion rate.
Third Party Resellers
Assisted Aqua Omega eliminate 3rd party retailers on their Amazon listings using Amazon sponsored tools, allowing them to control pricing and earn back brand and pricing equity
Marketing & Design
We defined our ideal customer’s primary persona, purchasing AquaOmega’s products, using data from Amazon Analytics, reviews, and other information available on Amazon platform.
By gathering this data we worked with the brand to get created A+ Content, Infographics, video and Copywriting to address main customer pain points & concerns. To reduce returns that have a big impact on the bottom line.
Advertizing
Sponsored Product Ads – Targeting main competitors, main keywords & long tail keywords that bring sales. Also introducing phrase and broad match types.
Sponsored Brand Ads – Increase Brand Reach and awareness with competition keywords.
Defensive Campaigns – Target our listings, so our products appear everywhere on our product display pages.
Catalog fixes
We reviewed all the parentages so we could troubleshoot inconsistencies on sizing and add additional parentage types to offer better shopping options for customers.