Silver Lining Case Study
385%
Increase in revenue
126%
Increase in profit
262%
Increase in sessions
Increase in monthly subscriptions
15x
Client Overview
Silver Lining has a passion for creating products that honour both time-tested traditions and cutting-edge innovation. Inspired by the wisdom of farmers, the brilliance of scientists, and a touch of unconventional thinking, They’re on a mission to help you and your family thrive.
In a world filled with quick fixes and band-aid solutions, they’ve chosen a different path. Guided by visionary spirit, they’ve uncovered the extraordinary potential of nature’s everyday wonders to elevate your health and well-being.
Rocky Mountain Co. Services
Amazon Platform Management
Advertising
SEO Optimization
Brand Content
The Issues
3rd Party ReSellers – Silver Lining is a retail-focused, growing brand. Thanks to the quality of their supplements, they are well-positioned across the country in store and online; however, sales on Amazon were not reflecting this. Third-party retailers were obtaining and selling products below MAP pricing and de-valuing the brand across its multiple platforms.
SEO – The brand was experiencing issues with product indexing and ranking on some of their emerging products. They were leading their brand with a single SKU on Amazon and needed to gain rankings to push sales on the rest of their product line.
PPC – There were only automatic Sponsored Products campaigns running, and no strategy to add more advertising targeting types or advertising styles.
Catalog - Silver Lining had their suite of products all on different parents ASINs/detail pages, removing the ability for customers to shop similar products and find complementary items the brand offered.
The Fixes
Content Design and Deployment
3rd Party ReSellers
Assisted Silver Lining to eliminate 3rd party retailers on their Amazon listings by working with them to clean up their supply chain and remove ability for low-quality retailers to compete on their listings
Design
Working closely with the brand, we designed various types of content across carousel images, A+ content, and Brand Story to create a cohesive and high converting brand image across their catalog of products.
Catalog
Our expert team cleaned up the catalog by strategically creating variations and A+ content that gave customers options and informed them of the full offering of the brand’s products, boosting average order value and driving both top and bottom line income for the brand.
Advertising
Sponsored Product Ads – Targeting main competitors, main keywords & long tail keywords that bring sales. Also introducing phrase and broad match types.
Also deploying audience-based ads to retarget and capture customers on a recurring bases
Sponsored Brand Ads – Increase Brand Reach and awareness with competition keywords. Show Silver Lining products amongst competitors with additional creatives.
Defensive Campaigns – Target our listings, so our products appear everywhere on our product display pages and targeting brand search terms to ensure brand is showing for all customers looking for their products.