Silver Lining Case Study
13x
Increase in revenue
14
New SKUs launched
174%
Increase in sessions
Increase in conversion rate
6x
Founded by Bernard Stier in 1983, the company initially specialized in importing high-quality virgin oils. An eco-conscious pioneer, Bernard decided to acquire the very first seed press to produce virgin seed oil from local organic farming in Quebec City.
At Maison Orphée, They believe that healthy and delicious meals are key to achieving your best. Our wide range of condiments for every taste is a source of inspiration for those who want to eat better without compromise.
Client Overview
Rocky Mountain Co. Services
Amazon Accelerator Services
Advertising
SEO Optimization
Brand Content
The Issues
3rd Party ReSellers - Third-party retailers were obtaining and selling products below MAP pricing and de-valuing the brand across its multiple platforms.
Content - poor quality content that hurt conversions and damaged the brand’s overall image in the marketplace.
PPC – No ad campaigns running of any kind leading to stagnant growth for the branad on Amazon
The Fixes
3rd Party Resellers
Assisted Maison Orphee to eliminate 3rd party retailers on their Amazon listings using Amazon-sponsored tools, allowing them to control pricing and earn back brand and pricing equity
Pricing
We worked closely with Maison Orphee to establish Amazon retail pricing that would align with their brand goals, premium standing in their category, and would allow their retail partners to operate competitively and be elevated by the on-Amazon efforts
Design
Working closely with the brand, we designed and deployed content that aligns with their premium image in the marketplace and saw conversion boosts in excess of 600% across the brand, significantly driving top revenue and in turn, discoverability on Amazon.
Advertising
Harnessing available Amazon data, along with the brand’s in-store retail experience, we outline the keywords and audiences that were likely to convert on their brand and deployed ad campaigns across various ad types on Amazon to target and convert in these key areas.